SONY XR98X90LU 98"

SONY XR98X90LU 

Get the stadium experience in your front room with this Sony X90L. Its 4K Full Array LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation is the Cognitive Processor XR. It analyses content and controls each zone in real time, so you see more real-world detail and texture. With XR-Motion Clarity technology, even fast-moving objects stay perfectly in focus, so you'll have no trouble keeping up with the action. And with Acoustic Multi Audio+ technology, sound appears to come at you from where it's happening on the screen - the roar of the crowd never sounded so good.

• 4K X-Reality PRO technology upscales older movies into 4K – your vintage movie marathon just got more epic
• You'll be able to see even the smallest of details in high-contrast scenes thanks to Auto HDR Tone Mapping
• Dolby Atmos uses the TV's speakers to create virtual surround sound for that movie theatre experience
• With a 100 Hz refresh rate, gaming is silky smooth with no stuttering or screen tearing – the competition doesn't stand a chance
• The 3-way aluminium edge stand can be adjusted to fit the size of your furniture and soundbar
• Its seamless edge bezel keeps your eyes fixed on the screen, so you won't miss a single detail
• Google TV makes it easy to find 700,000+ TV shows and movies across your favourite streaming services

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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.

Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast intensified.
Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

More vivid colours and realistic than conventional TV

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.1

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Synchronised. Sound and picture harmony.

Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

What you hear matches what you see

With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

BRAVIA and Sony Audio, the dream team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Game Features

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Eco

Designed with Eco-friendly features 

BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Design

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system