Product code: STV344SONTELBL
SONY XR98X90LU 98"
Sony XR98X90LU 98" 4K Full Array LED TV in a Variety of Sizes from 55" to 90"
£8,950.00![SONY XR98X90LU Front](/userfiles/product_image/.main/654ccffd406db-sony-xr98x90lu-98-front.jpg)
![SONY XR98X90LU Front Angle](/userfiles/product_image/.main/654cd01bde336-sony-x90l-left-front-angle.jpg)
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![SONY XR98X90LU Apps](/userfiles/product_image/.main/654cd0797e90e-sony-xr98x90lu-98-apps.jpg)
![SONY XR98X90LU Bravia Cam](/userfiles/product_image/.main/654cd0862816d-sony-xr98x90lu-98-bravia-cam.jpg)
![SONY XR98X90LU Cinematic Sound](/userfiles/product_image/.main/654cd0957fa9e-sony-xr98x90lu-98-cinematic-sound.jpg)
![SONY XR98X90LU ECO Packaging](/userfiles/product_image/.main/654cd0a2a128f-sony-xr98x90lu-98-eco-pack.jpg)
![SONY XR98X90LU Enjoy Movies](/userfiles/product_image/.main/654cd0b29636f-sony-xr98x90lu-98-enjoy-movies-with-bravia.jpg)
![SONY XR98X90LU Full Array LED](/userfiles/product_image/.main/654cd0c0f1c27-sony-xr98x90lu-98-full-array-hd-tv.jpg)
![SONY XR98X90LU Gaming Features](/userfiles/product_image/.main/654cd0d3e748a-sony-xr98x90lu-98-gaming-features.jpg)
![SONY XR98X90LU Hands Free Voice Search](/userfiles/product_image/.main/654cd0e53f1d6-sony-xr98x90lu-98-google-tv.jpg)
![SONY XR98X90LU Bravia Made to Entertain](/userfiles/product_image/.main/654cd0fce9082-sony-xr98x90lu-98-made-to-entertain.jpg)
![SONY XR98X90LU One Slate Minimal Impact Stand](/userfiles/product_image/.main/654cd117d9973-sony-xr98x90lu-98-one-slate-minimal-interest.jpg)
![SONY XR98X90LU Perfect for PS5](/userfiles/product_image/.main/654cd1267782c-sony-xr98x90lu-98-perfect-for-ps5.jpg)
![SONY XR98X90LU Sizes Options](/userfiles/product_image/.main/654cd133169f0-sony-xr98x90lu-98-product-dimensions.jpg)
![SONY XR98X90LU Stylish Voice Remote Control](/userfiles/product_image/.main/654cd14bbe342-sony-xr98x90lu-98-stylish-remote.jpg)
![SONY XR98X90LU XR Comparison](/userfiles/product_image/.main/654cd1605d2e1-sony-xr98x90lu-comparison-to-95l.jpg)
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SONY XR98X90LU
Get the stadium experience in your front room with this Sony X90L. Its 4K Full Array LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation is the Cognitive Processor XR. It analyses content and controls each zone in real time, so you see more real-world detail and texture. With XR-Motion Clarity technology, even fast-moving objects stay perfectly in focus, so you'll have no trouble keeping up with the action. And with Acoustic Multi Audio+ technology, sound appears to come at you from where it's happening on the screen - the roar of the crowd never sounded so good.
- 4K X-Reality PRO technology upscales older movies into 4K – your vintage movie marathon just got more epic
- You'll be able to see even the smallest of details in high-contrast scenes thanks to Auto HDR Tone Mapping
- Dolby Atmos uses the TV's speakers to create virtual surround sound for that movie theatre experience
- With a 100 Hz refresh rate, gaming is silky smooth with no stuttering or screen tearing – the competition doesn't stand a chance
- The 3-way aluminium edge stand can be adjusted to fit the size of your furniture and soundbar
- Its seamless edge bezel keeps your eyes fixed on the screen, so you won't miss a single detail
- Google TV makes it easy to find 700,000+ TV shows and movies across your favourite streaming services
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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified.
Depth amplified.XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
More vivid colours and realistic than conventional TVEverything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.1
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
What you hear matches what you see
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound
Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Game Features
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours
Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Eco
Designed with Eco-friendly features
BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
Design
Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system
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Technical specifications for SONY BRAVIA XR98X90LU 98" Smart 4K Ultra HD HDR LED TV with Google Assistant
Energy consumption
Energy efficiency class (SDR): E
On mode power demand (SDR): 154 W
Energy efficiency class (HDR): G
On mode power demand (HDR): 223 W
Standby mode power demand: 0.5 WAudio
Audio power: 30 W
Sound technology: Acoustic Multi-Audio+
Speakers: 4
Sound processing
- Dolby Atmos
- Dolby Audio
- DTS Digital Surround
Other features
- 3D Surround Upscaling
- Voice Zoom 2
- S-Master Digital Amplifier
- Modes including Dialog, Cinema, Music & SportsConnectivity
Audio output: Optical x 1
Connections:
- HDMI 2.1 x 2 (eARC x 1)
- HDMI 2.0b x 2 (eARC)
- Composite input x 1
- USB 3.0 x 1
- USB 2.0 x 2
WiFi: Yes
Ethernet: Yes
Bluetooth: Bluetooth 4.2
Screen
Screen technology: Full Array LED
Resolution: 4K Ultra HD 3840 x 2160p
Screen size: 98"
HDR
- Dolby Vision
- HDR10
- Hybrid Log Gamma (HLG)
HDR technology
XR HDR Remaster
Picture enhancement
- XR Triuluminous Pro
- XR Contrast Booster 10
Noise reduction: Yes
Processing rate: XR Motion Clarity
4K Ultra HD compatibility
- Video CODEC: HEVC H.265 / VP9
- 4K upscaling picture enhancement
Processor: Cognitive Processor XR
Refresh rate: 120 Hz
Netflix Calibrated Mode: Yes
IMAX Enhanced: Yes
Gaming technology
- 4K120
- VRR
- ALLM
- HDR game mode
- Graphics mode
- Gaming menu
- Crosshair
- Black equaliser
- Custom Screen Size
- Auto HDR Tone Mapping with PlayStation 5
- Auto Genre Picture Mode with PlayStation 5
- Perfect for PlayStation 5
- Gaming appsOther features
- Multiple presets
- BRAVIA CORE calibrated
Anti-glare / reflective screen: Yes
Tuner: Electronic programme guide
7-day EPG and 7-day catch up with YouView
TV tuner
- Freeview HD (DVB-T2)
- Freesat HD (DVB-S2)Features
Table-top stand: Yes
VESA mount: 600 x 400
Other features
- Sleep timer
- Parental lock
- BRAVIA CAM compatible
- 3 way adjustable stand
PVR function: Yes
Remote control: Voice Remote Control
Smart TV services
- Catch up TV: BBC iPlayer, ITVX, All 4, My5, UKTV
- Streaming: Apple TV, Amazon Prime Video, BT Sport, Disney+, Google Play, Netflix, NOW TV, YouTube
- Music: Spotify
- App store: Google Play StoreScreen mirroring
- Chromecast (Android)
- Apple AirPlay (iOS)
Smartphone app
Android TV Remote Control app
Other smart features
Works with Google Assistant, Amazon Alexa & Apple HomeKit
Smart platform
Google TV
Voice controlled assistant
Google Assistant via TV or remote
General
Colour: Dark silver
Internal menu languages: 68 languages
Guarantee
5 years (2nd year onwards by registration)
Weight
- TV with stand: 68.9 kg
- TV: 67.2 kg
- Boxed: 91 kg
Dimensions
- TV with stand: 1305 x 2199 x 465 mm (H x W x D)
- TV: 1255 x 2199 x 85 mm (H x W x D)
- Boxed: 1396 x 2334 x 285 mm (H x W x D)
Box contents
- Sony BRAVIA XR98X90LU 98" Smart 4K Ultra HD HDR LED TV
- Voice remote control (RMF-TX810U)
- Remote control (RMT-TX450E)
- Batteries
- Table top stand
- AC power cord
- Operating instructions
- Quick setup guide
Material
- TV: Aluminium
- Stand: Aluminium edge stand
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