Samsung The Frame (2024) QLED Art Mode Smart TV

The Frame is a TV that fits beautifully into your home, designed to look just like a picture frame. Combining TV entertainment and fine art, when you're not watching TV powered by Quantum Dot for a naturally bright and colourful picture, its glare-free QLED 4K Matte display turns into a canvas to exhibit art pieces or even your own photos. It can mount flush to the wall with the included Slim fit wall mount, or displayed on the included height-adjustable stand. Control all compatible devices with its Solar Cell One Remote, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with Bixby and Alexa built-in.

Art Mode TV
The Frame transforms into a showcase of artwork and photography when it's turned off, allowing the TV to become part of your décor. There are over 2,000 beautiful works of art to choose from in the Art Store (subscription required), and you can upload your own photography to cherish important memories. It’s a TV that looks just like a picture frame, with a stunningly slim profile. You can style it your way with interchangeable bezels that suit your taste and style, and they're magnetic so they're easy to swap (bezels are sold separately).

Quantum Processor 4K
Samsung's intelligent processor powers a glorious 4K picture, and AI sound.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

• Dolby Atmos Sound: enjoy thrilling virtual surround sound with Dolby Atmos tech.
• Matte Display: the glare-free screen absorbs light, so say goodbye to reflections, even in bright light.
• Quantum Dot: transforms light into lifelike and accurate colour for a naturally bright picture in over a billion cinematic colours.
• Dual LED with Wide Viewing Angle: balances colour for bolder contrast and a more lifelike picture, viewed from any angle.
• Object Tracking Sound Lite: chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen.
• My Photo: easily frame your own photography by uploading and displaying them on your Frame TV. Compatible smartphone and SmartThings app required.
• Matte Canvas: customise your art showcase with different matting options to style up your artwork.
• Adaptive brightness and motion sensors: automatically turn the screen into artwork when you're nearby, and adjust brightness for optimal viewing (performance may vary depending on the ambient brightness level. Motion Sensor operates only in Art Mode, performance may vary depending on the lighting condition).
• Solar Cell One Remote: control all of your compatible devices and content with this consciously crafted solar-powered remote.
• Samsung Gaming Hub: stream games from Xbox and other platforms without even needing a console (internet connection, service subscription, and compatible controller required).

Near-Invisible Cable, One Connect Box and Slim Fit Wall Mount included
Say goodbye to messy wires and the clutter caused by multiple devices with the included Near-Invisible Optical Cable and One Connect Box. You can also plug all your multimedia devices into the One Connect Box and keep cables tidily hidden away in a cabinet. And you can mount this QLED TV flush to the wall with Samsung's Slim Fit Wall Mount (included).

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.* Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
Bixby and Alexa are built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (requires SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Customisable Bezels
 A further range of Frame Bezels in additional colours are also available

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the Sounds With Vision 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.